
by Bjørg Madsen
The maritime industry finds itself amid a perfect storm of economic stresses, regulatory changes, and technological disruption.
This situation is forced upon it by a combination of cut-throat competition, strained financial performance in many shipping segments, and a strong need to reduce the industry's environmental footprint.
The good news is that digital innovation offers a lifeline. Leveraging technology will allow the industry to meet the more stringent rules, reduce operating expenses, and better position itself to take advantage of whatever the tech-infused future may bring.
The "bad" news is that this takes a clear vision, deep technical competence, and hard work.
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